Positioning before visuals
We discuss your audience, offer, competitors and desired tone before exploring visual directions. This helps distinguish brand decisions from personal preference and gives revisions a shared reference point.
Identity system
Depending on scope, deliverables may include logo variations, colour and type guidance, social assets and a concise usage guide. Files are prepared for agreed formats and everyday applications.
Feedback and handover
The process includes defined review rounds and a clear approval stage. Final files and usage notes are handed over in the formats agreed in the proposal.
Rights and third-party assets
The proposal explains ownership transfer and any fonts, stock assets or licences that require separate purchase. A logo should not use unlicensed or misleading elements.
Common questions
What do I receive?
Depending on scope, deliverables can include logo variations, colour and type guidance, social assets and a concise usage guide, prepared for the formats and everyday applications you agree.
Who owns the final design?
Ownership transfer is set out in the proposal, along with any fonts, stock assets or licences that need a separate purchase. A logo should not use unlicensed or misleading elements.
How many revisions are included?
The process includes defined review rounds and a clear approval stage, both set out in the proposal.