How to use these guides
Start with the article closest to the decision you are facing. Each guide explains trade-offs and realistic expectations rather than promising a specific ranking, lead volume or return. Where a guide mentions a figure, treat it as context rather than a quotation.
Start a social media marketing conversation
If a guide raises a question about your own business, send us the details and we will respond with an honest view of what is realistic. There is no obligation and we will say so if the work is not a fit.
10 guides on social media marketing
Written for business owners deciding whether this work is needed and what to ask for. Back to Social Media Marketing →
Social media strategy for local business: winning nearby customers
A practical social media strategy for local businesses in Pune and across India, focused on enquiries from people nearby.
Read guide →Social media guideSocial media reporting metrics: what to measure and what to ignore
A practical guide to social media metrics for small businesses, including which numbers inform decisions and which are noise.
Read guide →Social media guideWhatsApp marketing for business: a practical, permission-based guide
How Indian small businesses can use WhatsApp for enquiries and repeat customers without spamming anyone or breaking platform rules.
Read guide →Social media guideSocial media audience research: knowing who you are talking to
How to research your social media audience properly, using platform data, your existing customers and simple interviews.
Read guide →Social media guideShort form video strategy for business: a workable plan for small teams
How a small Indian business can use short form video without a full time production team, with formats, tools and honest costs.
Read guide →Social media guideSocial media management pricing in India: what you should be paying for
A plain explanation of social media management pricing in India, what sits inside a fee, and what should be billed separately.
Read guide →Social media guideA social media content calendar a small business can actually keep
How to build and maintain a realistic social media content calendar without a full-time content team.
Read guide →Social media guideLinkedIn marketing for B2B: what actually generates conversations
How Indian B2B service businesses can use LinkedIn for leads, covering profiles, content, outreach and follow-up.
Read guide →Social media guideInstagram marketing for business: a practical playbook
How a small business can use Instagram for enquiries in India, covering profile setup, content formats and what to measure.
Read guide →Social media guideSocial media marketing for small business: a realistic plan
How a small Indian business can use social media to generate enquiries without a large team or a large budget.
Read guide →